ALPRO | EARTH DAY

Earth DAY. 24 little hours for our massive planet. It sounds like something social media managers dread in a brief. Like doughnut day, or lawnmower appreciation day. Earth deserves more than that. More than an extremely greenwashed slogan once a year from a big corporation.

We made it Alpro’s mission to give our planet the airtime it deserves by making all of the days Earth Days, because the more we remember to think about our planet, and take little actions to protect it, the more unbelievably good the world will be for everyone.


SENIOR CREATIVES: Perle Arteta & Christopher Joyce
JUNIOR CREATIVES: Zach Speight & Harriet Wiltshire
CD PARTNER: Adam Noel
CCO: Laurent Simon