Perle Arteta ✌︎

PERLE (pronounced “Pearl”) ARTETA (pronounced…. Arteta 🤷🏻‍♀️)

Currently: Group Creative Director @ VML NYC
Art Direction

I grew up in one of the smallest villages in the South of France, where everyone knew me by name.
Now I create Global campaigns that everyone knows the brand from, using tech no one quite knows yet.

EXPERIENCE
🇺🇸 USA ‘22-Today
• VMLY&R > VML, New York
Leading Global and US national brands.

🇬🇧 UK ‘19-’22
• VMLY&R, London
Led EMEA, UK national brands, and Global pitches.

🇨🇦 Canada ’11-’19
• FCB, Toronto | Most Awarded Agency in Canada ‘17, ‘18
• Grey, Toronto | #1 Creative Agency in Canada in ‘16
• Cossette, Toronto
• BBDO, Toronto

🇨🇳 China ’11
Before advertising:
• Shanghai: Press for the French Ministry of Foreign Affairs

JUDGING PANELS
🇺🇸Cannes Young Lions ‘23 & ‘24 — USA - Print and Film Judge
🇬🇧Cannes Young Lions ‘22 — UK - Film, Digital, and Print Judge
🇺🇸NYF ‘21 - Film Craft Executive Judge
🇺🇸NYF ‘20 - New York Festival Advertising Awards Judge
🇺🇸Shots ‘20 - Creative Shots Awards Judge
🇬🇧Gerety Awards ‘20 - Creative Judge
🇬🇧The Drum ‘20 - Creative Judge
🇪🇺KIAF ‘20 - Creative Judge
🇪🇺CMAs London ‘19 - International Content Marketing Awards Judge

RECENT PRESS
- Campaign UK article on the importance of partnership in creativity, and working with your BFF
- Little Black Book interview on AI related campaign for Virgin
- Campaign US and Campaign UK future leader
- Little Black Book interview on Christmas adverts (read: the UK Super Bowl)
- The Dots UK Rising star that year and the next

EDUCATION
• MBA, Université de Sherbrooke – Montreal, Canada
• Masters in Marketing, IDRAC – Montpellier, France
• Bachelor of Fine Arts, Université Pantheon Sorbonne – Paris, France

CITIZENSHIPS
🇫🇷(🇪🇺)
+ 🇨🇦
+ 🇺🇸🪪

LANGUAGES
English: Fluent | French: Fluent | Spanish: Advanced (B2)
Italian: Basic (A2) | Mandarin: Basic (A1)

MENTORSHIP PROGRAMS
D&AD: Mentor for New Blood and Shift US and UK
Creative Equals: Mentor for Returnship program UK
The AdClub: US