Perle Arteta

Virgin Voyages | jen ai

For their second year working with spokesperson Jennifer Lopez, Virgin Voyages created Jen A.I. – a virtual reality J. Lo with the power to invite family and friends to come aboard their ships and start cruising again.

We launched Jen A.I. with a humorous TV spot driving to a website where users could ask her to send customized invites with personalized names and itineraries.

DIRECTOR: Dave Meyers

CREATIVE DIRECTORS & CREATIVE TEAM: Perle Arteta & Gretchen Menter
CCOs: Jason Xenopoulos & Ryan McManus

PR COVERAGE
The New York Times (front page Business section)
CNBC prime time segment
AdAge - Featured Ad of the Day
AdAge - Top 5 Best Celebrity Ads
Campaign in “Campaigns we love”
Little Black Book “Behind the work” interview
Hola!
DailyMail
The Sun
Miami Herald

Yahoo News
TechTimes
Adweek
The Drum
Little Black Book
Shots.net
DesignTaxi
Media Post
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