Virgin Voyages | jen ai
June 2023
Virgin Voyages created Jen A.I. – a virtual reality J. Lo with the power to invite family and friends to come aboard their ships and start cruising again. We launched Jen A.I. with a humorous TV spot driving to a website where users could ask her to send customized invites with personalized names and itineraries.
Jen A.I. did what J. Lo couldn’t — invited the entire world to set sail.
DIRECTOR: Dave Meyers
CREATIVE DIRECTORS & CREATIVE TEAM: Perle Arteta & Gretchen Menter
CCOs: Jason Xenopoulos & Ryan McManus
Jen AI was accessible via a microsite, she got weekly updates of new occasions to celebrate, new names and new easter eggs.
