Perle Arteta

RECOGNITION
D&AD - Wood Pencil
Big Campaign Awards - Shortlist

When it comes to drink driving, young men don't listen to the government. But they will listen to their mates.

So, we created Pint Block – 60 ways to stop your mate having a pint and getting behind the wheel. That's one Pint Block for every young person killed or seriously injured, each month, in a drink driving accident.

Posters, beer mats and bar runners were distributed to pubs, bars, music venues, football and cricket clubs, and gyms. Pint Block gave mates fun, irreverent ways to tackle a tricky situation, proving humour is often the best way to make a serious point.


CREATIVES:
Perle Arteta & Christopher Joyce ‘CJ’
Sophie Taylor & George Robb
Matt Luke & Yama Noorzad
Anuj Shah & Denesh Agnihotri
CREATIVE DIRECTOR: Gavin McGrath
CCO: Mark Roalfe

RECOGNITION
Effie’s USA x2 - Seasonal Marketing Services and Direct to Consumer categories

We relaunched Pearson+ with a campaign called "This is You Learning" showing how the app was revamped to fit college student’s lives post-covid.

A brand new visual identity, 5 OLV's, and loads of TikTok and Instagram content with over a million views later… college students did download the app and learnt the way they wanted to learn.

CREATIVES: Aliza Roth & Kyle Nutter
CREATIVE DIRECTORS: Perle Arteta & Gretchen Menter
ECD: Emily Sander

We relaunched one of UK’s most iconic beauty brand in the USA.

After this relaunch, No7 Future Renew was the fastest growing and biggest franchise for no7 US brand.

CREATIVE TEAMS:
Ryan Kane & Alex Bohner
Marcos Porrata & Joel Johnson

CREATIVE DIRECTORS: Perle Arteta & Gretchen Menter

Earth DAY. 24 little hours for our massive planet. It sounds like something social media managers dread in a brief. Like doughnut day, or lawnmower appreciation day. Earth deserves more than that. More than an extremely greenwashed slogan once a year from a big corporation.

For 2022, we made it Alpro’s mission to give our planet the airtime it deserves by making all of the days Earth Days, because the more we remember to think about our planet, and take little actions to protect it, the more unbelievably good the world will be for everyone.

PR COVERAGE
AdAge Editor’s Pick
Campaign UK Ad of the day

Little Black Book
Creative salon
Shots

SENIOR CREATIVES: Perle Arteta & Christopher Joyce
JUNIOR CREATIVES: Zach Speight & Harriet Wiltshire
CD PARTNER: Adam Noel
CCO: Laurent Simon

RECOGNITION:
CLIO AWARDS - Bronze in Sports

Souvenirs are wonderful, but most sports paraphernalia is not so great when used for other things such as proving your identity, passing some chips or helping you read at night. That’s why BMO Harris created branded debit cards that help you make everyday purchases and show off your favourite team.

The first spot features NBA All Star and 2019 MVP Giannis Antetokounmpo.

RECOGNITION:
CMA - TV - Silver
CMA - Radio - Bronze
Lürzer's Archive - TV
Best Ads on TV - Radio
Crystal Awards - Bronze

70% of Canadians living in poverty are working poor. This holiday season, we wanted to remind people that poverty isn't always easy to see.

For CO2, the time is up. Every company must adapt to a post-carbon world. Fast. But the industries and companies transitioning now won’t just survive, they’ll thrive.

This is the irrefutable truth, and it’s a truth worth investing in.

RECOGNITION
WM Award
APG Award

RECOGNITION:
ONE SHOW – Shortlisted in Social Media for Craft / Use of Visuals
One Club - Creative Showcase
Applied Arts – Art Direction, Single
Applied Arts – Art Direction, Series
Applied Arts – Animation, Single
Applied Arts – Animation, Series
Rosey Award (Portland Ad Federation awards, US) Merit in Online Advertising

This Day of the Dead, Mexico's #1 tequila welcomes the dead back to party with the living.

National Margarita Day fell on a Monday. FINALLY a Monday worth looking forward to. 

RECOGNITION:
Lürzer's Archive - Print
Best Ads on TV - Print

It's the Giant Pandas last summer at the Toronto Zoo. They may be in no rush - but you should be. 

RECOGNITION:
One Club - Creative Showcase