Global Coca-Cola Xmas

Let’s see what a little Coca-Cola magic brings to Christmas this year.
Working with a lean team on Global projects is no mean feat, so seeing this campaign,
with its all-LATAM cast and iconic Spanish song, make it to the world stage feels extra special.

DIRECTOR: Tom Green (the British one with the BAFTAs, not the Canadian one)

GROUP CREATIVE DIRECTORS & CREATIVE TEAM: Perle Arteta & Gretchen Menter
VML CCO:
Rosie Bardales
WPP DEPUTY GLOBAL CCO: Rafael Pitanguy


CUE HOLIDAY EARWORM

We then proceeded to launch the biggest Christmas Karaoke or…“Carol-Oh-Kee” across continents.
From New York City to Manila (the capital of Karaoke ☺)