RECOGNITION:
CMA - TV - Silver
CMA - Radio - Bronze
Lürzer's Archive - TV
Best Ads on TV - Radio
Crystal Awards - Bronze

70% of Canadians living in poverty are working poor. This holiday season, we wanted to remind people that poverty isn't always easy to see.

SENIOR CREATIVE TEAM:
Perle Arteta & Sara Radovanovich

ECDs: James Ansley & Joel Arbez
CCO: Helen Pak